Wednesday, October 30, 2019
Impact of Slavery System on African Continent and Its People Essay
Impact of Slavery System on African Continent and Its People - Essay Example Efforts of Africans in these plantations are what made America and Western countries to be the way they are today (Mentan, 2010). Nevertheless, slave trade, according to Anne Caroline Bailey, had profound effect to the social, political, and economic situations and structure of African continent and its people (Bailey, 2005). Therefore, efforts have to be made in identifying and analyzing the effects of slave trade to African continent and its people. Impact of Slave System to African Continent Slavery gave rise to the Trans-Atlantic trade, which has been identified as the main cause of numerous political, social, and economic malaises that befell the continent of Africa. Slave system largely transformed the African society, and this transformation persisted into the future of Africa. Walter Rodney argues that Atlantic slave trade did African continent more harms than benefits, a situation that has remained detrimental to the African societies (Leslie and Rucker, 2010). More so, Afri can in post-colonial era continued to writhe from the detrimental effects of slave trade (Leslie and Rucker, 2010). Slave trade system has been associated with under-development in Africa, especially from the detrimental effects it had on population, economy, agriculture, and stability (Leslie and Rucker, 2010). Inikori and Engerman (1992) argue that slave trade was responsible for the creation of more arbitrary and centralized warrior state, which in turn encouraged social conflict and increased violence. Moreover, the trade led to loss of population, decline in productivity, and increase in exposure to famine (Inikori and Engerman, 1992). At the same time, Becker (1977) asserts that slave trade was responsible to the detrimental effects to the African continent such as the increased wars, state instability and militarization of the society, and lastly, declined food production, which led to more deaths (Inikori and Engerman, 1992). Sharp and Schomp (2006) on the other hand, are co nvinced that the primary political impact of transatlantic slave trade was the entry of Western powers into Africa which led to subsequent colonization. The authors observe that the Western nations reaped huge profits from selling African slaves and gained profits from plantations in which slaves worked. As a result, they became powerful over weak African continent, and this situation led to colonization of the continent after the Berlin Conference of 1884 (Sharp and Schomp, 2006). Of course, the effects of colonialism are well articulated among majority of authors. Colonialism is associated with rampant underdevelopment of the continent, persistence of the culture of corruption and resource stealing, and many more evils the colonialist planted on the continent. On overall, slave system as manifested through transatlantic trade transformed the African continent in such way that its key institutions and stimulus for development and progress were suffocated and stagnated, a situation that has led African continent to lag behind in terms of developments. Impact of Slave System to the People of Africa Apart from the economic and institutional impact slave
Monday, October 28, 2019
How Media Affects Society Essay Example for Free
How Media Affects Society Essay There are still so many people that will insist that the images on TV and words and picture in Newspaper are not responsible for the problems of the society. The media is a good source of information and entertainment. In this first section I will talk about how the media affect our awareness, knowledge, attitude and behavior. You will see how the people turn to media to learn about Moral, Values and interpersonal relationship from the media. The media give us a perception of various culture, religions and believes. These help the average person to identify him and others. It show how people live like, what they believe in and describe the society. For example most media portrait most middle eastern Arabs as terrorist. They describe their ways of life as not conform with the principle of democracy. But the truth is we do not know anything about their belief. Most television viewers consider Arabs as terrorist because of the way they are portrait in the news. Heavy usage of these images may result in the cultivation of this perception. News that we get from certain media contradict the real society. You have to actually understand their religion and beliefs in order to make a statement about the person or the society. The media have a great effect on the society and in our life experience. We sometimes try to apply these concepts to our everyday life. Teenager like to watch TV shows about Love, fashion, Relationship, Violence, Speed and many other things; when older people watch about Food, Health, workout, antiques and news from the world. Things in TOGO (West Africa) there is a TV show that airs every Thursday evening at 8 oclock. when you go around all the houses in the country at that time everybody is sitting and watching that series. I do not recall the name of the series but it just impressive how a simple TV show can gather so many people at the same time. This affects everyone behaviors at that particular time. Media can be a great source of wisdom and knowledge but we should realize its impact on our society, our family ,our kid and our self. Media also causes people to have a negative view on themselves affecting their self esteem. If you were watching tv or watching a movie chances are that the stars of those shows are going to be attractive, slim or muscular. I believe that this gives a negative effect to teenagers who are still developing. By seeing this they think that they have to look and act the same as the people portrayed in these magazines or shows.
Saturday, October 26, 2019
Physical Therapy and Kinesiology Essay -- relieve, stress, allergies, a
Physical therapy and kinesiology work in a close relationship to each other. Essentially one may think they are one in the same, however there are small differences between the two that provide different results when applied singularly. As a combined effort physical therapy and kinesiology work to heal the muscles and joints of the body, recreating movements perfectly as they were before injury or in some cases as closely as one can get to a perfect function. First one must understand where the lone is drawn between the two fields and how they balance each other to create desirable results in a patient. Kinesiology is a complimentary therapy used to identify and correct internal issues to relieve stress, allergies, and pain. Being described as a complimentary therapy, kinesiology is not meant to be a cure-all for the patient, but a secondary method of increasing positive results of the original therapy; this method however can be used as a primary or secondary form of therapy depending on the results for the patient and satisfaction with said results. During treatment the doctor tests 14 different areas of muscles balance, these major muscles and how they react are believed to uncover problems that need correction which cannot be found with any other testing (Rude Health). During testing, most patients are found to need correction in all 14 balance tests, depending on the ailment the patient complains of and how well they react to the muscle correction will tell whether or not further treatment is needed. The physical aspect of the therapy, despite the name and basic principles, is not the only aspect required for optimal results. One must also report lifestyle and diet changes ranging from daily stress levels to pat... ... begin without the other, though the end result is far from the same ideal. Physical therapy can work with kinesiology in a way to take it into the light it belongs, and further the study from a more scientific approach. From that step forward, with more scientific study, the therapy may eventually hold its own and the results speak for themselves in the same way physical therapy has proven to be beneficial. References Mayo School of Health Sciences. (n.d.). Physical Therapy. Retrieved April 19, 2014, from http://www.mayo.edu/mshs/careers/physical-therapy Rude Health : Kinesiology. (n.d.). Proquest. Retrieved April 19, 2014, from http://search.proquest.com.ezp-02.lirn.net/docview/759739277/8E660E12CC7646E0PQ/4?accountid=107221 What is Physical Therapy?. (n.d.). Medical News Today. Retrieved April 19, 2014, from http://www.medicalnewstoday.com/articles/160645.php
Thursday, October 24, 2019
Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages Essay
Scientific evidence that some products are not healthy Effect people with heart arrhythmias and insomnia Mix with alcohol Relaxed Drink Niche ââ¬â abuse with prescription cough syrup As we look at this SWOT analysis of the alternative beverage industry we notice that there are some opportunities that they have created and are able to use in the future. Consumersââ¬â¢ choices are changing from the standard soft drink to alternative beverages. The key is to be sustainable by building up these products. The main opportunity to help with sustainability is to build brand loyalty. Try building up the knowledge and uses of your brands will help you gain the skills needed to continue building the brand. Porterââ¬â¢s five-forces model reveals that the overall alternative beverage industry attractiveness is high. Some beverage companies, such as PepsiCo and Coca-Cola, have mastered the art of brand building in the alternativebeverage market and have been rewarded with rapid growth rates. The rising population of health conscious consumers is increasingly leaning towards alternative beverages that are believed to offer greater health benefits. The strongest competitive force, or most important to strategy formulation, is the threat of entry of new competitors. Competitive pressure from rival sellers is high in the alternative beverage industry. The number of brands competing in sports drinks, energy drinks, and vitamin-enhanced beverage segments of the alternative beverage industry continue to grow each year. Both large and small vendors are launching new products and fighting for minimal retail shelf space. More and more consumers are moving away from traditional soft drinks to healthier alternative drinks. Demand is expected to grow worldwide as consumer purchasing power increases. Another strong competitive force is buyer bargaining power. Convenience stores and grocery stores have substantial leverage in negotiating pricing and slotting fees with alternative beverage producers due to the large quantity of their purchase. Newer brands are very vulnerable to buyer power because of limited space on store shelves. Top brands like Red Bull are almost always guaranteed space. This competitive force does not affect Coca-Cola or PepsiCo as much due to the variety of beverages the stores want to offer to the customer. As a result of this certain appeal, the two companiesââ¬â¢ alternative beverage brands can almost always be found shelf space in grocery/convenience stores. Distributors, like restaurants, have less ability to negotiate for deep pricing discounts because of quantity limitations.
Wednesday, October 23, 2019
Overview of accounting analysis Essay
1. A finance student states, ââ¬Å"I donââ¬â¢t understand why anyone pays any attentionââ¬â to accounting earnings numbers, given that a ââ¬Ëcleanââ¬â¢ number like cash from operations is readily available.â⬠Do you agree? Why or why not? I disagree with the finance student, because net income forecasts future cash flow and is informative. a. Net income forecasts future cash flow better than current cash flow, and does so by recording transactions associated with cash consequences when the transactions occur, rather than when the cash is received or paid. To compute net income, the effects of economic transactions are recorded on the basis of expected, not necessarily actual, cash receipts and payments. b. Net income is informative when corporate managers have better information than outside investors. Corporate managers use accrual rather than cash accounting to prepare financial reporting and determine net income. Since accrual accounting helps managers to record past events and forecast future events, net income gives superior information. 2. Fred argues: ââ¬Å"The standards that I like most are the ones that eliminate all management discretion in reporting ââ¬â that way I get uniform numbers across all companies and donââ¬â¢t have to worry about doing accounting analysisâ⬠. Do you agree? Why or why not? I disagree with Fred, because the elimination of delegation of reporting to management will create chaos and misinterpretation of financial statements. Corporate managers know how to apply and judge business transactions using the accrual accounting framework. They have inside information and make appropriate judgments to convey that information to investors and forecast future performance. If this discretion is eliminated, managers will be unable to make use of inside information in reported financial statements. However, since investors view profits as a measure of a managerââ¬â¢s performance, some managers have an incentive to use their accountingà discretion to distort reported profits by making biased assumptions. Also, the use of accounting numbers in contracts between the firm and outsiders provides a motivation for management manipulation of accounting numbers. Therefore, the delegation of financial reporting decisions to managers has both costs and benefits. Accounting rules and auditing are mechanisms deigned to reduce the cost and preserve the benefit of delegating financial reporting to corporate managers. 3. Bill Simon says, ââ¬Å"We should get rid of the FASB and SEC, since free market forces will make sure that companies report reliable information.â⬠Do you agree? Why or why not? Free market forces do not make sure that all companies report reliable information. Bill assumes that corporate managers do not disclose unreliable information and that they share inside information with outside investors. In real life, managers disclose false information and investors donââ¬â¢t detect inside information right away. Therefore, FASB and SEC force managers to disclose reliable information and comply reasonably with U.S. GAAP standards. 4. Many firms recognize revenues at the point of shipment. This provides an incentive to accelerate revenues by shipping goods at the end of the quarter. Consider two companies, one of which ships its products evenly throughout the quarter, and the second of which ships all its products in the last two weeks of the quarter. Each companyââ¬â¢s customers pay 30 days after receiving shipment. Using accounting ratios, how can you distinguish these companies? Both companies will have the same amount of revenues and expenses in their income statements. However, their balance sheets will show different amounts. At the end of each quarter, the company that ships its products evenly throughout the quarter should have higher cash and a lower accounts receivable balance than the company that ships all its products in the last two weeks of the quarter. We can distinguish between these companies using the following accountingà ratios: a. Accounts Receivable Turnover Ratio = Sales Accounts Receivable The company that ships its products evenly throughout the quarter and has steady sales will have a higher accounts receivable turnover ratio. b. Accounts Receivable Days Ratio = Accounts Receivable Average Sales per Day The company that ships its products evenly throughout the quarter and has steady sales will have a lower accounts receivable days ratio. c. Cash Ratio = Cash + Short-Term Investments Current Liabilities The company that ships its products evenly throughout the quarter and has steady sales will have a higher cash ratio. 5. A. If management reports truthfully, what economic events are likely to prompt the following accounting changes? a. Increase in the estimated life of depreciable assets. If managers find out that the actual life of the depreciable assets lasted longer than was expected, managers will increase the estimated life of depreciable assets. b. Decrease in the uncollectible allowance as a percentage of gross receivables. The firm will decrease the percentage of uncollectable allowance when it receives orders from reliable customers. In contrast, the firm will increase the percentage of uncollectable allowance when it receives orders from unreliable customers. c. Recognition of revenues at the point of delivery, rather than at the pointà cash is received. A firm could recognize revenues at the point of delivery rather than at the point of cash receipt when its customerââ¬â¢s credit improves or its customerââ¬â¢s cash payment is not a risk. d. Capitalization of a higher proportion of software R&D costs. A firm will capitalize a higher proportion of software R&D costs when the firm has established the technical and commercial feasibility of the asset for sale or use. For example, technical and commercial feasibility may be established when the firm completes the software and either uses it or sells it and is able to demonstrate how the intangible asset will generate future economic benefits. 5.B. What features of accounting, if any, would make it costly for dishonest managers to make the same changes without any corresponding economic changes? Opinion of third parties. Auditors provide a clean opinion of a firmââ¬â¢s financial statements. If the changes in the accounting policy are reasonably consistent with economic changes, auditors will not provide a clean opinion of the financial statements. Accrual reversal effect. Aggressive capitalization of software R&D expenditures will increase net income in the current period, but the later writing-off of capitalized R&D costs will decrease net income in the following period. Lawsuit. If a firm discloses false financial information and its investor loses because of that information, the firm will pay legal penalties. Labor Market Discipline. The labor market for managers will discipline those who are perceived as unreliable managers in dealing with external parties. 6. The conservatism principle arises because of concerns about managementââ¬â¢s incentives to overstate the firmââ¬â¢s performance. Joe Banks argues: ââ¬Å"We could get rid of conservatism and make accounting numbers more useful if we delegated financial reporting to independent auditors, rather than toà corporate managers.â⬠Do you agree? Why or why not? I donââ¬â¢t agree with Joe Banks, because if we delegate financial reporting to independent auditors rather than to corporate managers, we will decrease the quality of financial reporting. Auditors donââ¬â¢t have all the inside information that corporate managers have when the economic reality of the firm is displayed. Furthermore, the way managers and auditors assess a firm is different. Auditors could apply accounting standards to assess business transactions in a mechanical way rather than using their professional judgment, leading to poor quality financial reporting. For example, everybody agrees that market-value accounting provides relevant information; however, auditors are concerned more about the audit liability. 7. A fund manager states: ââ¬Å"I refuse to buy any company that makes a voluntary accounting change, since itââ¬â¢s certainly a case of management trying to hide bad news.â⬠Can you think of any alternative interpretation? Voluntary accounting change could happen because business circumstances have changed in the firm. For example, unusual increases in receivables might be due to changes in a firmââ¬â¢s sales strategy, or unusual decreases in the allowance for uncollectible receivables might be reflecting a change in a firmââ¬â¢s customer focus. Therefore, an analyst should use qualitative information such as the evaluation of the context of the business strategy and economic circumstances, and not deliberately interpret the firmââ¬â¢s accounting change as earnings manipulation. 8. Fair value accounting attempts to make financial information more relevant to financial statement users, at the risk of greater subjectivity. What factors would you examine to evaluate the reliability of fair value assets? We should examine the fair value hierarchy to evaluate the reliability of fair value assets. Level 1 is the most reliable in terms of valuating fair value assets because it is based on quoted prices, like a closing stock price in the Wall Street Journal. Level 2 is the next most reliable and would rely on evaluating similar assets or liabilities in active markets Level 3 is the least reliable level because it requires a good deal of judgment and is based on the best information available (such as a companyââ¬â¢s own data or assumptions) to arrive at a relevant and reliable fair value measurement. Financial statement users can trust prices in liquid markets as long as observable inputs such as level 1 and 2 reflect quoted prices for identical assets or liabilities. In level 3, we encounter unobservable inputs.
Tuesday, October 22, 2019
Fortunately, we live in a country that treats thei Essays
Fortunately, we live in a country that treats thei Essays Fortunately, we live in a country that treats their citizens better than others. Unfortunately, we have a horrible president controlling our country we call America. We are called "The land of the free", but are we really "free"? President Donald Trump, the 45th President of the United States of America, is the most inconsiderate person alive. He is a validated sexists, racist and non-caring person. There are countless of reasons why he is an inadequate president and shouldn't be serving our country as a president. There have many incidents of Donald Trump being sexist towards women. April 15th, 2015 Trump tweeted "If Hillary Clinton can't satisfy her husband what makes you think she can satisfy America?' This tweet shows where Trump true attention is at, not with this country, but worrying about another politician's marriage. Trump believes that a woman who gets an abortion should be punished in some form, says The Telegraph. Trump believes that women should only be allowed to get an abortion if they were raped or there life is at stake. Trump has participated in an interview where he states that he "grabs them by the pussy", them as in women. Trump claims that women allow him to do such a thing, even without asking for consent, because he is famous. Trump sexist comments dates back to as far as the 90s when he in an interview calls women a "beautiful piece of ass". To think that this is our president is a bit frightening. Not only a sexist, Trump is a racist and seems to be proud of it. Donald Trump has been a racist far before claiming his president position in The White House. Not only a racist towards the African American community, he has stated many racist comments towards many other races, practically all races other than his own, which is the white community. Trump has put in order to build a wall at the Mexican and American border in hopes to keep all Mexicans out of America. He wants to deploy all illegal immigrants back to their native land. Trump claims to "have a great relationship with the blacks", says Huff Post. Although Trump claims to love him some black folk, in 1993 his company was sued twice by the Justice Department for reportedly not selling property to black people. Unfortunately Puerto Rico was
Monday, October 21, 2019
THE VAIROUS USES FOR POTASSIUM essays
THE VAIROUS USES FOR POTASSIUM essays Potassium, which is the nineteenth element in the Periodic Table, influences the health of all living things. Whether it be used in a medicine or in certain amounts in dietary supplements, it helps all living things to improve the quality of life. Potassium has many uses, ranging from those of everyday life to those in rare circumstances. Although potassium may be a necessity to the maintenance of life, its intake must be regulated. It is known that too much of a good thing can be harmful, and this theory applies to potassium, as well. If potassium is taken in the correct doses, it can be a very helpful element in the improvement of the quality of life. Potassium is very important in the human body. Along with sodium, it regulates the water balance and the acid-base balance in the blood and tissues. It helps to generate and regulate muscle contractions and heart beat. Potassium participates in the synthesis of protein from amino acids in the cell. It also functions in carbohydrate metabolism, and it is active in glycogen and glucose metabolism. This process is responsible for converting glucose to glycogen that can be stored in the liver for future energy. Potassium is important for normal growth and for building muscle, and should be an abundant part of the diet of all living things. The most efficient way of providing ones body is by shifting to natural, potassium foods and away from high-salt foods, lose weight if needed, and follow an exercise program to improve cardiovascular tone and physical stamina. This would be called the natural diet. It is known to help maintain normal blood pressure and possibly lower high blood pressure. Foods which help these causes are fruits, vegetables, and whole grains, which are foods that have a very low sodium content. Some include leafy green vegetables such as spinach, parsley, and lettuce, as well as broccoli, peas, lima beans, toma...
Sunday, October 20, 2019
Understanding Aber and Sondern in German
Understanding Aber and Sondern in German ââ¬â¹Conjunctions are words that link two sentences. In German, they belong to the group of non-declinable words, which means that they never change, no matter what case you think you should use or what gender a following noun has. However, while in English you might only have one option, in German you will often find several possibilities to choose from.à Such is the case with aber and sondern, which your dictionary will most certainly translate both as but. Using but in German Take a look at the following sentences: The child didnt want to go home, but to the park. Das Kind will nicht nach Hause gehen, sondern zum Park. I dont understand what you say, but you will certainly be right. Ich verstehe nicht, was Sie sagen, aber Sie werden schon Recht haben. She is exhausted but doesnt want to go to sleep. Sie ist erschà ¶pft aber will nicht schlafen gehen. As you can see, both aber and sondern mean but in English. How do you know which but conjunction to use? It is actually quite simple: Aber, which means but or however,à is used after either a positive or negative clause. On the other hand, sondern is only used after a negative clause when expressing a contradiction. In other words, the first clause of the sentence must contain either nicht or kein, and the second part of the sentence must contradict the first part of the sentence. Sondern can be best translated asà but rather. Carusos Little Brother Helps You to Create Better Sentences One last thing: aber and sondern are so called ADUSO-words. ADUSO is an acronym for: Aaber (but)Ddenn (because)Uund (and)Ssondern (contradicting but)Ooder (or) Those conjunctions all take position zero in a sentence. To remember that, you might want to think of ADUSO as the little brother of Enrico Caruso, the great opera singer. But he never grew out of his famous brothers shadow and remained quite a loser. Imagine the o in loser as a zero to remember position zero. A Little Quiz Lets test your knowledge. Which German version of but would you use in the following sentences? Ich komme nicht aus England _____ aus Schottland. I dont come from England but from Scotland. Ich bin hungrig, _____à ich habe keine Zeit etwas zu essen. I am hungry, but I dont have time to eat something. Sie spricht drei Sprachen: Englisch, Russisch, und Arabisch, _____ leider kein Deutsch. She speaks three languages: English, Russian, and Arabic, but unfortunately no German. Wir htten gerne drei cheeseburger _____ ohne Zwiebeln. We would like (to have) three cheeseburgers but without onions. Er hat keinen Kartoffelsalat mitgebracht, _____à Nudelsalat. He didnt bring potato salad, but noodle salad. Er hat gesagt, er bringt Kartoffelsalat mit, _____ er hat Nudelsalat mitgebracht. He said, hed bring potato salad, but he brought noodle salad. Answers to the Quiz Ich komme nicht aus England,à sondernà aus Schottland.Ich bin hungrig,à aberà ich habe keine Zeit etwas zu essen.Sie spricht drei Sprachen: Englisch, Russisch und Arabischà aberà leider kein Deutsch.Wir htten gerne drei Cheeseburger,à aberà ohne Zwiebeln.Er hat keinen Kartoffelsalat mitgebracht, sondernà Nudelsalat.Er hat gesagt, er bringt Kartoffelsalat mit,à aberà er hat Nudelsalat mitgebracht.
Saturday, October 19, 2019
Crest cermony speech or Presentation Example | Topics and Well Written Essays - 750 words
Crest cermony - Speech or Presentation Example day, I am a better person in claiming to be a stakeholder in the healthcare industry, thanks to the College of the North Atlantic ââ¬â Qatar (CAN-Q) which helped me build the career and personality I most desired to have in life. It is for this reason that I find it a singular honour to be chosen to present this yearââ¬â¢s CREST Ceremony to welcome you all into the institution. It is important that I first of all congratulate you for making it into CAN-Q and being accepted as students of the School of Health Science. Indeed your admission alone is an exemplification of your readiness to be part of a winning team, which CAN-Q has a trademark of being a champion in. There is a seed of championship in you all and so you should see yourselves as such. As the seed of championship has already been budded in you from the individual schools you are coming from, CAN-Q is going to serve as a very fertile farmland where the budded seed will be nurtured and fostered until it tussles, flowers and yields its fruits to be of profit to all humanity. This will be done with the help and assistance of the enabling learning environment which has been created in the institution for several years, making it part of the core traditions of CAN-Q. Please be assured that at CAN-Q, you will be offered student-centred and technology-rich teaching and learning experience. Indeed if I give all the pleasant comments and acknowledges about CAN-Q, I am not only doing so because protocol demands it. Rather, I am doing it because I am part of a living testimony of educational and professional transformation. I say so because when I first entered this institution, I had very little idea about how a single individual like me could transform the larger society. Little did I know that that potential was right inside me and that I only needed a little eye-opener from this prestige institution of which you have become part to make that ambition a reality. Today, I have a Bachelor with Honour in diagnostic
Privacy and the Enactment of Confidentiality Case Study
Privacy and the Enactment of Confidentiality - Case Study Example This research focuses on specific issues relative to these concerns. In conclusion it gives validation as to why everyone should be allowed to have a right to privacy regardless of what their status in society is. The basis for this is the fact that it is the only logical resolution to keep there from being so many disagreements between news reporters and high celebrities, as well as the basics such as medical doctors and their patients' right to privacy, etc. In whole the final conclusion is the right to privacy should be incorporated to include every facet of life that a person wants kept private as long as it isn't stepping over any legal boundaries. For many decades the citizens in England have assumed that they have an impartial right to complete privacy to their private life. Unfortunately this ideal has seemingly been having serious complications since 2002 when one initial case appeared to provoke controversy into this concept. The case Campbell v. Mirror Group Newspapers changed everyone's position in England on exactly what type of rights to privacy they really are endowed with (Lamont 2004). In this case it was found initially that the Court of Appeals ruled in favor of the Newspaper in allowing them the ability to report the actions of Campbell but later Campbell continued her arguments that this form of invasion of privacy was against her right to confidentiality and invaded her personal life to the extent that to much information was given to the general public about her comings and goings and personal actions (Lamont 2004).Because Naomi Campbell won out in the long run, the idea for freedom of expression in the newsp apers and other public news source outlets has been quelled and questioned to whether it will be allowed in the future within regard to the extreme way it was conceptualized on in this high profile case. It was the protection of the law situated around Confidentiality that ensured Campbell had the upper hand over MGN, even though initially it seemed she was going to lose her case. In many ways this case helped in guaranteeing that other people would not be up against this same form of invasion into their private life (Lamont 2004). This form of law is not new in England because historically it can be documented where the law of Confidentiality initially stemmed from. There use to be a law against eavesdropping and the reason it existed was in fact to protect people against false accusations and rumors, the same as the law of Confidentiality is meant to do. Many of these laws have not had to be implemented or used until recently and many people claim this is due to the adversity that the Paparazzi are causing. If they would only accept that there is only so far that they should go when publicizing information about people then there would not be the problem that is in existence today.Now the Human Rights Act of 1998 also is a form of law that protects the individual privacy rights of citizens. Again, it is not something that would have to be emphasized if the media would simply quell their obnoxious style in gaining information about people, especially high celebrities. Of course Naomi Campbell's rights to keep her recovery treatment in a personal context makes ample sense since no one would want that broadcasted, and logically it really has no
Friday, October 18, 2019
Article Review Essay Example | Topics and Well Written Essays - 750 words - 2
Article Review - Essay Example Importance of forensic accounting is unquestionable because whenever the company suspects any form of fraud or misuse of fund, they rely on forensic accounting for conduction investigation and to find out the root cause behind the problem. So forensic accounting is one of the most relied tools that help in determining and also in controlling the problem. Forensic accounting follows certain well planed procedure to carryout the whole process of detection. At first the business structure has to be identified, and then an in-depth analysis has to be conducted for all companys date records. Such scrutinizing provides clues through with prevailing fraud and misconduct can be identified. This procedure also identifies any kind of irregularity related to assets and hence indicates fraud. The procedure of forensic accounting is efficient in conserving companys precious time and time and money. This technique it often used by strategists in identifying and preventing fraud or misuse of compan ys fund which may hamper the business. Many researchers have argued that the technique of fraud accounting is highly efficient in managing civil dispute that includes: Forensic accounting can provide assistance in probate cases, this technique is efficient in handling dispute that arise due to cases of over valuation or the cases of property division in between estates heirs. Forensic accountants are the experts which deal in disputes related to legal property problems. These experts are equipped with knowledge in the field of accountancy, auditing, evidence gathering, interviews, financial reporting system, and all other developments which are taking place in national as well international accounting sector. The forensic accountants are well trained for legal procedures and other court formalities. Forensic accounting is often used to get the true and Article review Essay Example | Topics and Well Written Essays - 1250 words - 1 Article review - Essay Example Shah notes in the article that the global financial crisis started in 2007; Shah also notes that the global financial crisis led to the closure of many financial institutions around the world (Shah, 2013). According to this article, following the global financial crisis, various governments had to bail out various financial institutions that were on the verge of collapse. Shah, however, notes that, although various governments bailed out various financial institutions that were at risk of closure, the problem of global financial crisis was mainly caused by the very financial institutions that sought bail out from the government. A critical view of this point by Shah shows that the financial institutions were indeed mainly to blame for the global financial crisis. This is because the lax lending standards of many financial institutions made many people unable to access loans and mortgages, leading to serious financial crisis. Fratianni and Marchionne support this view in their article ââ¬Å"The Role of Banks in the Subprime Financial Crisisâ⬠. According to the two authors, it is the exorbitant lending rates of many financial institutions that mainly caused the global financial cr ises, besides the imbalances in international trade (Ratianni $ Marchionne, 2009). In this article, Shah claims that the global financial crisis did not affect the financial institutions only or only the rich nations, but it affected all individuals of every nation. This is because, according to Shah, the effects of global financial crisis trickle down to all people and affect individualââ¬â¢s livelihood. One of the main arguments advanced in this article is that, the financial crisis could have been avoided if financial institutions had adopted the current economic models. According to Shah, the global financial crisis has been caused by peopleââ¬â¢s negligence, especially the government failure to effectively control financial institutions. Shah argues in the article that states have
James Burkes Essay Example | Topics and Well Written Essays - 250 words - 1
James Burkes - Essay Example Consequently a lot of materials got lost with no one being aware. By the end of the 14th century there was a boom for everything that could be sold, everyone who had something to sell went to sell and this was the beginning of goods and money being exchanged. Towns and businesses developed giving a meaning to paperwork and a need to keep records. As business grew, demand for documentation also grew and the number of writers increased. In 1439 metal bars with engraved letters for faster printing were invented; they would be arranged in a paper frame, smeared with ink allowing printing of as many similar pages as it could get. Arrangement would be changed to make different page contents. This ensured access to Church Bibles, pamphlets and other documents. Rebellion started through pamphlets when Luther printed fourteen complaints to the Church, one being that forgiveness pamphlets were not supposed to be sold. This gave people a chance to express their disagreements. Books in different fields were printed and fashion spread worldwide, with printed science materials scientists were able to correct mistakes. Book fairs were held all over Europe boosting everyoneââ¬â¢s sense of identity. Emergence of libraries triggered indexing and cross indexing that would show relations in content, thus, leading to more knowledge discovery. In 1939 the computer was invented; it has led to numerous growths in the field of science and technology. Before the 16th century, the church controlled everything and anything in the Bible was not questioned. Copernicus, who was a priest, researched on heavenly arrangements contradicting views that the Earth was the center of the universe; he discovered that the sun was at the center of the universe. After his discovery he published manuscripts saying that the Earth moves and the sun was at the center of the universe but no one believed him. More researches were done proving that circular motion becomes
Thursday, October 17, 2019
Assignment Example | Topics and Well Written Essays - 2500 words
Assignment Example This is because in case Jillââ¬â¢s operating costs rise and is not able to sell product at high price in the market bank will have default risk and will also face potential payment risks by Jill. Second stakeholders are the employees which might be fired from job because the company might not need them for the more automated system of production. Also, employees with older skills of production might be affected as they will no more be suitable for the job of new production process. Next stakeholders to be effected are customers who might face the issue of high prices in case of high product cost to Jill. Companyââ¬â¢s first aim is to cover their costs and hence if Jillââ¬â¢s costs rise with the new equipment it might price the product at a slightly higher price which might not be acceptable to the customers. Lastly, competitors would be affected by this action. This is because competitors might lack the new mode of production and hence they might not be able to produce effic iently compared to Jillââ¬â¢s company. At the same time competitors might also gain as in case Jill raises price of the product, competitors can increase their sales by keeping low price of their product. Changing production technology is what is of more concern and convenience to the internal management of any company and customers have nothing to do with it. So, Jillââ¬â¢s decision might have no effect on its reputation. Hence Jill should think of saving her costs rather than following her high cost passion blindly. (b) Ethics can be defined as any action which synchronizes with the generally accepted principles of right and abandons the wrong. Ethics in business follow the rule of true, accurate and complete information sharing among all the parties with the disclosure of benefits as well as risks of any project. In this case, benefits are being portrayed to the bank by Jill in a very reasonable manner but at the same time. CVP analysis and fixed costs control problem is hi dden by Jill because of the fear of not getting the loan from bank. Ethical concern in this case is the true and fair representation of information as the information provided by Jill to bank is not accurate and does not represent every side of the picture. Jill has highlighted the benefits of this project to the bank only in order to get the loan but has been hiding the information of high fixed costs due to this new production equipment. So, Jill has been showing the bank only the bright side of this project and ignoring the area which can bring concern to the management of bank. In this case, bank can be in trouble in future with a high risk of default in case Jill is not able to sustain profits with this new investment. So, Jill is unethically showing the wrong and incomplete side of the picture to bank. à © I would think ethically and ensure that I share the full and accurate information with my bank. When we put a proposal in front of a third party who is going to put at stak e the money of another third party(bankââ¬â¢s customer) in our business, there is a need to be very sensitive towards all the two parties involved one directly and other one indirectly. So, I would ensure to share the complete results with my bank and appeal for loan. This is because being ethical is the major concern for any business and I would never like to be the reason of trouble for my stakeholders especially those who have invested their money and the
How to Keep A Good Job Essay Example | Topics and Well Written Essays - 500 words
How to Keep A Good Job - Essay Example Hence having a perspective is good, however keeping a few things to oneself is better for the period that the individual is at the job. b) Do not Excel at the Job nor underperform: At a job it is best not to try to excel, this is because it will cause unnecessary attention and talks in the office. Same is the case with underperformance. Hence it is best to keep a low profile and complete the job in hand at time and keep up with all the jobs that have been assigned. c) Make a Clear Decision: Making a clear decision as to the choice of wither staying or leaving the job needs to be planned and well decided. There is nothing worse than being on the edge and not being able to decide whether to stay or leave the job. This will only lead the person to show low performance and also unprofessional behaviour. It is however better if the plan is clear and if a person des want to leave the job, it is best to provide the employers with the notice and work professionally until the last day of the job to leave the place with a good name (MPR News, 2008). Also in some cases taking time out and thinking about the factors that affect the job is a good option rather than just jumping to conclusions. d) Be happy with the Job and No Complaints: In the current period having a job is a very great thing. It is essential that employees understand this and also do not complain about their job or the work that is involved in the job. It is always better to keep what one feels to themselves rather than sharing the issues within the office. At the current time the employers are not interested in the hearing the issues of the employees as the current economy is already quite taxing especially for the management. e) Being Content with the job and the salary: In the current period if one needs to keep the job it is essential to be content with the salary and to cope up with all the
Wednesday, October 16, 2019
Assignment Example | Topics and Well Written Essays - 2500 words
Assignment Example This is because in case Jillââ¬â¢s operating costs rise and is not able to sell product at high price in the market bank will have default risk and will also face potential payment risks by Jill. Second stakeholders are the employees which might be fired from job because the company might not need them for the more automated system of production. Also, employees with older skills of production might be affected as they will no more be suitable for the job of new production process. Next stakeholders to be effected are customers who might face the issue of high prices in case of high product cost to Jill. Companyââ¬â¢s first aim is to cover their costs and hence if Jillââ¬â¢s costs rise with the new equipment it might price the product at a slightly higher price which might not be acceptable to the customers. Lastly, competitors would be affected by this action. This is because competitors might lack the new mode of production and hence they might not be able to produce effic iently compared to Jillââ¬â¢s company. At the same time competitors might also gain as in case Jill raises price of the product, competitors can increase their sales by keeping low price of their product. Changing production technology is what is of more concern and convenience to the internal management of any company and customers have nothing to do with it. So, Jillââ¬â¢s decision might have no effect on its reputation. Hence Jill should think of saving her costs rather than following her high cost passion blindly. (b) Ethics can be defined as any action which synchronizes with the generally accepted principles of right and abandons the wrong. Ethics in business follow the rule of true, accurate and complete information sharing among all the parties with the disclosure of benefits as well as risks of any project. In this case, benefits are being portrayed to the bank by Jill in a very reasonable manner but at the same time. CVP analysis and fixed costs control problem is hi dden by Jill because of the fear of not getting the loan from bank. Ethical concern in this case is the true and fair representation of information as the information provided by Jill to bank is not accurate and does not represent every side of the picture. Jill has highlighted the benefits of this project to the bank only in order to get the loan but has been hiding the information of high fixed costs due to this new production equipment. So, Jill has been showing the bank only the bright side of this project and ignoring the area which can bring concern to the management of bank. In this case, bank can be in trouble in future with a high risk of default in case Jill is not able to sustain profits with this new investment. So, Jill is unethically showing the wrong and incomplete side of the picture to bank. à © I would think ethically and ensure that I share the full and accurate information with my bank. When we put a proposal in front of a third party who is going to put at stak e the money of another third party(bankââ¬â¢s customer) in our business, there is a need to be very sensitive towards all the two parties involved one directly and other one indirectly. So, I would ensure to share the complete results with my bank and appeal for loan. This is because being ethical is the major concern for any business and I would never like to be the reason of trouble for my stakeholders especially those who have invested their money and the
Tuesday, October 15, 2019
Respond Movie Review Example | Topics and Well Written Essays - 250 words - 1
Respond - Movie Review Example After a long duration of attempting to provide answers to his questions, Tim formulated a thesis and his work brought to a halt the raising of more question and judgments. He concluded his research process convinced that Vermeer used optical devices to undertake his work in painting. Tim ultimately answered the numerous questions that he posed and that his critics could have raised. Through setting on a course to establish the techniques that a predecessor artist used in his work, one can say that Tim engages in a process of critical inquiry. To guide the endeavor, he had to pose critical questions that he was to provide their answers based on his research. However, Tim was successful in narrowing down the differences that existed in his initial views and Vermeerââ¬â¢s perception and techniques or tools of art. Through successfully answering his critical questions, he minimizes the broader discourse that would have existed between his perception and Vermeerââ¬â¢s views on the techniques and tools of art. Therefore, Tim harmonizes his views with his predecessor through confirming the validity of his thesis. Timââ¬â¢s rhetorical situation is that he seems to become obsessed with work that was originally done by another artist. His situation leaves one wondering whether he lacks originality or whether he just needs to prove a point. The fact that he confi rms the techniques used in Vermeerââ¬â¢s work was not any different from what he thought is a sign that there is no discovery that he
Monday, October 14, 2019
Human Resource Management Essay Example for Free
Human Resource Management Essay The key to transform a great business idea into reality. Every business concept has a hand in hand relation with the manpower who will drive various aspect of the business. Unless the human resource and various aspect of it is not understood and utilized appropriately the success of business Competency and Its Mapping Competence (or competency) is the ability of an individual to perform a job or any given assignment properly. A competency is a set of defined behaviors that provide a structured guide enabling the identification, evaluation and development of the behaviors in individual or group of employees. Various kind of competency was understood and based on this an individual or group of individual may be assigned a job. At the same time I got an opportunity to assess my personal competency and how it may be shifted to expert level i.e. I was not very comfortable with sudden changes in the course action suggested by my senior ââ¬â dealing with non clear instruction use to disturb me. But now I have understood that this is a part of job as one grows up in the corporate structure. And will have to manage such situation with better competency. Recruitment The process of recruiting an individual for some known set of job is also one of the important take away from this course. This refers to the process of attracting, screening, and selecting a qualified person for a job. The process to achieve competency in all the above mentioned skills was discussed in the course and it gave a fairly good idea on how to manage. Training and Development Training and development is the field which is concerned with organizational activity aimed at bettering the performance of individuals and groups in organizational settings. A well trained employee is the most valuable asset to the organization ââ¬â as he is capable of executing most of the process desired by the respective individual. Important Legal Aspect In Reference to Indian Labor law. The legal aspect in the context of Indian labor law ââ¬â we got acquainted to some of the important laws which we must know as managers. This is for our benefit, the benefit of the group, company, society and the nation at large. The bellow mentioned acts were very informative. ââ" ª Industrial Disputes Act 1947 ââ" ª Trade Union Act 1926 ââ" ª Factories Act 1948 ââ" ª Employeeââ¬â¢s Provident Funds Misc. Provisions Act 1952 ââ" ª Employeesââ¬â¢ State Insurance Act 1948 ââ" ª Maternity Benefit Act, 1961 ââ" ª Payment of Gratuity Act 1972 ââ" ª Employeesââ¬â¢ Compensation Act 1923 Although the take away in this course cannot be documented fully but I have pointed out few of them which was important to me. The take away will be demonstrated in the time to come by the way it is implemented in the real and practical situations. HR audit on Appraisal System HR audit is the systematic verification of various aspect of human interaction with the concerned job. This encompasses job analysis and design, recruitment and selection, orientation and placement, training and development, performance appraisal and job evaluation, employee and executive remuneration, motivation and morale, participative management, communication, welfare and social security, safety and health, industrial relations, trade unionism, and disputes and their resolution. HR audit is very much useful to achieve the organizational goal and also is a vital tool which helps to assess the effectiveness of HR functions of an organization. It gives an idea that the organization is aligned to the organizational vision, mission and goal or not. In reference to this assignment I have done audit of ââ¬Å"appraisal system and its linkage to pay for performanceâ⬠Appraisal System and Pay for Performance The purpose to do this audit is to examine and pinpoint strength and weaknesses related to HR areas ââ¬â like appraisal system and Pay for performance system to enable an organization to achieve its long-term and short-term goals. This audit is done for my own organization. Few suggestions for improvement are also added. The present Appraisal system The job role is clearly explained and is quantified. The performance is rated as A+ , A, B+ , B and C. The one who exceed in achieving the goal this will get A+ and so on. The one who gets A+ will be rewarded monetarily for display of great performance which exceeded the given target. Rest all will not be financially rewarded. This happens every quarter and finally at the end of financial year. Management felt it needed to use pay-for performance as an additional inducement either to achieve particular goals, to reinforce learning and/or team behavior in semiautonomous teams, and or to compensate for an increase in span of control due to de-layering. In this assignment I will try to point out the negatives of this kind of appraisal system Negative points Everyone is concerned for their target and tend to ignore the following. Specifically, they motivate employees to focus excessively on doing what they need to do to gain rewards, sometimes at the expense of doing other things that would help the organization. 1. The senior many time fails to inculcate employee motivation towards their individual achievement goal ââ¬â which in turn is a component of immediate senior goal. i. Hence fails to inculcate the charm of achieving challenging but doable goal. 2. There is a quota of number of person who will get recognized for excellent performance. Corporate budgets for bonuses often limit payout. i. That in other terms means the achievement of goal is not the only measuring parameter. There are several more differentiating factors which decide that the individual will get recognized or not. ii. This sometime becomes non motivating factor in the mid of the evaluation course when an individual realizes that the recognition is based on the ability beyond the achievement of target. iii. Managers can lose commitment to the pay system if it pays out more than anticipated due to problems in payout standards and if there are changes in performance standards due to changes in technology and organizational arrangements and unanticipated learning curves. iv. It is changing circumstances that make it difficult for managers to sustain links between pay and performance in a way that will avoid perceptions of unfairness and inequity. Such perceptions can undermine the perceived link between pay and performance so important to sustain its motivational power. 3. There is no formal discussion with the HR representative during the appraisal. i. Which leads to inappropriate focus of personal development from HR point of view. In other words, rather than assuming that there are universal best practices for pay-for-performance, it may be that what is effective for a particular organization depends on some unique aspects of its culture, and one must, therefore, be cautious in generalizing from one organization to another, even within the same industry. To ignore employee discontent with the pay system would mean undercutting the high-commitment culture. Suggestion for changes 1. Discussion on the goal with the individual ââ¬â monthly, quarterly as well as half yearly and finally annual. 2. The recognition of performance should be based on the attitude and genuine motivation towards achievement of goals set during the above discussion. 3. Appraisal should be done in presence of HR representative and immediate supervisor. 4. Many times the individual does not know why he is being asked to do any specific job and is unable to see the bigger picture i.e corporate strategy, competitive strategy and functional strategy. And hence the individual does not feel himself inclusive in the overall process. 5. Apart from the specific goals of the company ââ¬â there must be a focus on the personal skill, knowledge and attitude of the employee. There must be a discussion on the training need and requirement. This will strengthen the most valuable asset of any organization. 6. The pay for performance should not be limited to little number of persons. It should be distributed in form of slabs to all. 7. High commitment can only be created if employees develop an emotional attachment to the task, management, and the company. This in turn can only be developed if they feel fairly treated. And, this in turn is a function of how much voice they have in issues that affect task performance and their well-being. 8. The recognition of performance should not be based on the skills other than the professional need.
Sunday, October 13, 2019
Native American vs. European Way of Life Essay example -- Culture Soci
Native Americans and European Compare/Contrast Essay Europeans lived a much more modern way of life than the primitive lifestyle of Native Americans. Europeans referred to themselves as ââ¬Å"civilizedâ⬠and regarded Native Americans as ââ¬Å"savage,â⬠ââ¬Å"heathen,â⬠or ââ¬Å"barbarian.â⬠Their interaction provoked by multiple differences led to misunderstanding and sometimes conflict. These two cultures, having been isolated from one another, exhibited an extensive variation in their ideals. Europeans and Native Americans maintained contradictory social, economic, and spiritual practices. The European social structure was heavily influenced by land ownership, with a land-wealthy elite at its center. Europeans viewed land as a resource to be exploited for human benefit. Property was the basis of independence, material wealth, and political status. Native Americans deemed the exact opposite of individual land ownership. Tribes recognized boundaries, like the Europeans, but believed that land was communal. Communal land ownership helped limit social stratification in Native American communities, much unlike the social hierarchy established by the Europeans. Europeans were accustomed to a greater scale of inequality. Native Americans stressed the group rather than the individual. They did not base life on material wealth as the Europeans did. However, some exceptions to this cultural system occurred in the more modern empires of the Aztec and Inca and, in North America, among tr...
Saturday, October 12, 2019
the hell of 1984 :: essays research papers
The Hell of Nineteen Eighty-Four. ). Did Orwell realise quite what he had done in Nineteen Eighty-Four? His post-publication glosses on its meaning reveal either blankness or bad faith even about its contemporary political implications. He insisted, for example, that his 'recent novel [was] NOT intended as an attack on Socialism or on the British Labour Party (of which I am a supporter)'.(1) He may well not have intended it but that is what it can reasonably be taken to be. Warburg saw this immediately he had read the manuscript, and predicted that Nineteen Eighty-Four '[was] worth a cool million votes to the Conservative Party';(2) the literary editor of the Evening Standard 'sarcastically prescribed it as "required reading" for Labour Party M.P.s',(3) and, in the US, the Washington branch of the John Birch Society 'adopted "1984" as the last four digits of its telephone number'.(4) Moreover, Churchill had made the 'inseparably interwoven' relation between socialism and totalitarianism a plank in his 1945 election campaign(5) (and was not the protagonist of Nineteen Eighty-Four called Winston?). If, ten years earlier, an Orwell had written a futuristic fantasy in which Big Brother had had Hitler's features rather than Stalin's, would not the Left, whatever the writer's proclaimed political sympathies, have welcomed it as showing how capitalism, by its very nature, led to totalitarian fascism? With Nineteen Eighty-Four, it is particularly necessary to trust the tale and not the teller, but even this has its pitfalls. Interpretations of the novel already exist which blatantly ignore the intentions of the author by reinterpreting its manifest content without any obvious justification. But all existing interpretations of Nineteen Eighty-Four are unsatisfactory in one regard or another. For many years Nineteen Eighty-Four 'served as a sort of an ideological super-weapon in the Cold War',(6) was used along with Animal Farm as propaganda in the Western occupied zones of Germany, which it was 'feared ... might be invaded by Soviet troops',(7) and was later also made use of by West Germany as 'warning . . . about what a future under Stalin might be like'.(8) There is much in the novel, of course, which allowed it to be interpreted as an attack on Soviet Communism and its allegedly aggressive intentions. Nonetheless, such an interpretation does not quite fit: Ingsoc has been establ ished in Oceania by internal revolution and not by military invasion or external pressure. The model is Trotsky rather than Stalin.
Friday, October 11, 2019
How does Orwell present Napoleon Essay
George Orwellââ¬â¢s Animal Farm is written in the fairy tale style of one of Aesopââ¬â¢s fables where it uses animals of an English farm to tell the history of Soviet communism. Napoleonââ¬â¢s character is based directly on the communist party leader Joseph Stalin Orwellââ¬â¢s physical description of Napoleon is a ââ¬Ëlarge, rather fierce looking Berkshire Boarââ¬â¢ and his character is said to be not much of a talker, but had a reputation of getting his own way. From the way that this pig is portrayed in these lines means he is going to be a strong ruler because When Old Major dies a few nights after his famous Rebellion speech, Napoleon and Snowball, both boars, combine together and formulate his main principles into a philosophy called Animalism. A few nights later when they have defeated Mr Jones in battle and changed the farm name to Animal Farm they work together in running the farm. Snowball teaches the animals to read, whilst Napoleon educates a young group of puppies. It is here where Napoleon first begins to work on the beginning of the Rebellion when he tells Mollie and Bluebell that education was more important to the young than the old as he was preparing for the next generation. However what he was really doing was preparing for the uprising against Snowball, to take charge of the farm, when the dogs would play a pivotal role acting as body guards to him. Orwell contrasts Napoleon and Snowball in a way that forces them to have contradictory ideas. Snowball wants pure communism where everyone benefits equally, whereas on the other hand Napoleon prefers power. Snowball invents all of the ideas and arranging the animals into committees to help the farm in the best way possible. An example of this was the idea of building a windmill which would make ââ¬Ëjobs around the farm a lot easier, as well as warming the animalââ¬â¢s stalls in the winterââ¬â¢, with the introduction of electricity. Throughout the committee meetings Napoleon was constantly disagreeing with anything Snowball said or did, even ââ¬Ëurinating over the plansââ¬â¢. When Napoleon seizes power from Napoleon his character is shown by Orwell as jealous and cowardly. He realises that the animals are beginning to side with Snowball over the decision of the windmill so he has to act fast find a way to change this. He does this by arranging for Snowball to be chased away by ââ¬Ënine enormous dogsââ¬â¢, the ones which he had separated from Mollie at birth. This is also an act of a coward because Napoleon is too scared to pursue him as he is worried that the animals will protest and not follow him as a leader. By doing what he did it allowed him to rise above the other animals saying ââ¬Å"Mess with me and the same treatment will happen to you.â⬠Once Napoleon has seized power over the farm he really begins to strive as no other animal dares to stand up to him after what they witnessed with Snowball. This is where Napoleon begins to become a dictator by making numerous ââ¬Ëannouncementsââ¬â¢ at the meetings making the farm run in the way he wants it. He does this by squashing any plans that Snowball had originally proposed and then he tells a bunch of lies to the animals about how Snowball was ââ¬Ësecretlyââ¬â¢ against them and was really working for Mr Jones in the rebellions. With Snowball gone, Napoleon is the big man on campus. He doesnââ¬â¢t need to talk, because he has the aptly named Squealer do his speaking for him. He doesnââ¬â¢t need to worry about protests, because he gets rid of public meetings. He doesnââ¬â¢t need to worry about sharing power, because he names himself head of every committee. Towards the end of the story Napoleon agrees into talks with the other farmers on neighbouring farms. This is where things begin to go wrong for napoleon as he begins to get follow their actions by dressing, walking and drinking like human beings. The other animals dislike the behaviour of the pigs but by now the animals are hooked and are now drunk on the alcohol. In conclusion George Orwell presents the character of Napoleon to us as a secretive liar and bully caring only about power. He goes back on a number of the farm commandments and alters them for the sake of himself, rather than the wealth fare of the animals.
Thursday, October 10, 2019
Meaning of Education Essay
ââ¬Å"Yep, thatââ¬â¢s the last of itâ⬠my dad yelled as he slammed the trunk shut. Totes were piled up high and filled with clothes, shoes, and lots of old memories. After getting all settled in my new apartment my family and I said our goodbyes. This next chapter in my life was finally here. I was now a college student entering the real world. We all have our purposes for taking the next step in life and going to college. My purpose for attending college is to take a leap towards creating success and meaning in my life. My family has been a giant influence on attending college. The day my older brother went off to college it was no surprise. It seems that moving on to college was the natural thing to do. For instance, graduating kindergarten and moving to the 1st grade is similar to graduating from high school and moving on to college. Itââ¬â¢s just a chapter in life that our parents brought us up expecting to reach and weââ¬â¢ve been taught that it would be the right choice since elementary school. Itââ¬â¢s what we grew up knowing we were supposed to do when we got to that point in life. Ultimately, we were taught that this step would lead us to the success to building a more meaningful life. All in all, education is the key to success. Having an education opens many doors to amazing opportunities. Why waste time stuck in a slump when one can go out into the world and be someone, make a difference in this world, and have the pride to say that ââ¬Å"I am successfulâ⬠. With a college education, the amount of freedom is endless. There are many more careers to choose from and the ability to stand out from others increases your career success. An education helps one develop a more meaningful life, thatââ¬â¢s what I want to achieve. I want to make a difference in this world by not only my art but my everyday life. My goals are to one day be very well off financially, enabling me to support my future family and enjoy all the accomplishments and great opportunities life has to offer. Just on a walk to school, I get a glance of the harsh reality by seeing all the unfortunate civilians struggling to survive each day. For instance, an old man and his dog, hungry as can be, asking for money on the corner of the street. This makes me realize that I am very grateful for what I have and that an education is what I must pursue to accomplish my goals and dreams. With all the love and support of my family and friends I have a great positive outlook on a college education. Having moved on to this next step in my life, I already feel as if Iââ¬â¢m that much closer to reaching my goals. I can see how proud my family is as they watch me better my life and future. With all my past experiences, I now have a strong mentality to finish with pride and follow all my dreams. Overall, an education is the way to success and the key to many great opportunities.
Personal Exploration Worksheet Essay
1) Describe your assumptions, beliefs, and perceptions about members of this group. The men are allowed to have more than one wife. The women are to be submissive and obey the men without question. Their wardrobe consist of lots of fabric and the women are fully covered and never show skin or they will be thought as fast, promiscuous they still believe in arranged marriage. 2) When you think about working professionally with members of this group, are there traits, characteristics, or other issues about the group that you would be curious about, concerned about, or intimidated by? Why would understanding diversity issues be important to you as a human services worker? The thing I would most be curious about would be if they marry out of their race. I would be concerned to know if they feel threatened to liveà in the united states do they feel as if they are discriminated against as much as in the time of fall of the 911 towers. I would be intimidated if a group spoke loudly in their language after I asked a question. I have to understand diversity issues to help, understand and communicate on a deeper level if not I will be of no help. 3) How could advanced knowledge of the group address concerns and assumptions? Advanced knowledge of this group addresses the assumptions and concerns that not all Arab/Muslim Americans thought or felt that the attacks on American were right or justified and many may feel they receive a bad reputation because of a small few, but they all receive the back lash of those events. 4) What kind of information, learning experiences, contact, and so forth would you need to increase your knowledge about this group? Reading their bibles would be one way of increasing my knowledge about Arab/Muslim Americans history beliefs and customs, sometimes getting to know who you are going to try to help and knowing their way of doing certain things will help me to better understand what makes a culture tick. Group 2: Latino(a) 1) Describe your assumptions, beliefs, and perceptions about members of this group. The members of this group of people are colorful, family oriented big partiers and heavy drinkers of tequila, always hosting a huge party always speaking loud, fast Spanish. Will work any job to provide for their family and loved ones. They dress their little girls in big frilly dresses and tennis shoes. 2) When you think about working professionally with members of this group, are there traits, characteristics, or other issues about the group that you would be curious about, concerned about, or intimidated by? Why would understanding diversity issues be important to you as a human services worker? I would be concerned about understanding what was being said due toà the fact that I do not speak any Spanish I would be worried that I would not be understood and I would not understand them and most of our time would be spent or wasted on the language barrier we would both have to learn first. 3) How could advanced knowledge of the group address concerns and assumptions? Addressing the concerns would be for me to learn to speak Spanish first of all I have to be able to communicate with my clients and be able to understand what is being said to me and for me to not only understand them but for me to be able to speak back and they understand me. My assumption would be that the do not already know English and everything would be just fine. 4) What kind of information, learning experiences, contact, and so forth would you need to increase your knowledge about this group? I would first have to learn the language I will be of no good giving ideas of help in my language if no one that I am speaking to can understand a word I am saying. I may have to hier a translator until I get more fluent in speaking Spanish Group 3: Native Americans 1) Describe your assumptions, beliefs, and perceptions about members of this group. They can make it rain with a rain dance. I remember being a little girl and playing with wooden nickels and watching a commercial about keeping America clean and at the end of the commercial there was an Indian that was shedding a tear because we had so much trash and pollution in America, the land that once was their own clean beautiful home. So in my mind they were only concerned with the land they once owned and nothing else. 2) When you think about working professionally with members of this group, are there traits, characteristics, or other issues about the group that you would be curious about, concerned about, or intimidated by? Why would understanding diversity issues be important to you as a human services worker? My only issue would be that I did not think it was any more Indians alive, so I would never feel as if I needed to learn anything about a population that no longer existed. Just getting to know them and starting toà take their traditions and culture as .a serious fact and not just the funny parts that I once joked about 3) How could advanced knowledge of the group address concerns and assumptions? Just because I do not see long black hair that is braided in two braids with two red strings at the bottom, does not mean I am not dealing with a Indian. I must get over my stereotype of Native Americans. I am sure the pure race has been mixed and it is less pure but any part of native American is just that. 4) What kind of information, learning experiences, contact, and so forth would you need to increase your knowledge about this group? Getting over my stereotype thinking, I will not know they are Native Amerian because I do not see them doing a rain dance in the woods as they walk around crying at the looks of once their land and shedding tears of sadness due to the condition our land is in. Group 4: Immigrants Describe your assumptions, beliefs, and perceptions about members of this group. They are people that have come to live permanently in a foreign country, they come to this country and are not made to pay taxes and they get a tax break to open stores for seven years, after their years are up another member of their family comes and the seven years starts over. 1) When you think about working professionally with members of this group, are there traits, characteristics, or other issues about the group that you would be curious about, concerned about, or intimidated by? Why would understanding diversity issues be important to you as a human services worker? I would be curious to see what makes the US cater to someone coming into this country, a country I have lived in all my life and as I work everyday and pay my taxes but I cant as easily get a lone or skip out on paying my taxes as they let immigrants do. It would be important to me to 2) How could advanced knowledge of the group address concerns and assumptions? I would not be so angry or maybe even jealous of the facts that I may have misconstrued. Things that we as a people do not understand many times make us angry until we dig in and understand that they are not as different fromà us as what we once believed. 3) What kind of information, learning experiences, contact, and so forth would you need to increase your knowledge about this group? To increase my knowledge I would first have to set aside my bias feelings of feeling as if people that come to this country get a better treatment than I do being a legal born member of society. I will have to go in with a open mind and wipe out all the things I think I know and start as if I never even heard of immigrants in any negative way.
Wednesday, October 9, 2019
Health And Safety at Work Essay Example | Topics and Well Written Essays - 1750 words
Health And Safety at Work - Essay Example Risk assessment is a managerial process that involves qualitative and quantitative analysis of risks at work with the aim of adopting proper mechanisms to avert the potential risk factors. Health and safety practices are known to enhance morale at work, improve innovation, bring about teamwork and attract employees which make it at the centre of an organizations success. This research work compares an investigated situation with the current legislation on health and safety at work to provide appropriate recommendations. Areas of Health and Safety at Work Observed areas at work where health and safety measures forms a critical part of management and includes the building in which the work is hosted. The structures in which work related activities are performed should meet certain set conditions. As safety measures require, it should be ensured that sufficient space is availed for work place, space in this context defines the ease of movement within the office or the place of work. Eno ugh of it limits the number accidents from tools and objects besides the fact that it is more efficient to work in a spacious environment. Buildings housing places of work should have immediate response mechanism in the event of fire and this is facilitated by having fire extinguishers at several strategic points as seen in number of well organized offices. Obtaining such data requires a walk through the office. It shocks to realize that most offices only have a single fire extinguisher which increases the risk of casualties in the event of a fire breakout as it may not be sufficient when needed should fire start from different points simultaneously. Emergency exits or doors also forms part of safety measures as they are the most secure means of eluding deleterious situations and the significance lies in the number and location of exits. An office or building with more exits that are distant from one another is more secure since in the event of danger, people do not scramble to pass through one but have several safe exit options. Employees are safer in a working environment equipped with first aid kits in the event of an accident. Should an accident occur, then the first aid kit provides an opportunity of averting any potential risk before seeking the help of a doctor. Health with regards to the building or office requires that a healthy environment prevails throughout the working process. The building should be equipped with proper ventilation to circulate fresh air and reduce instances of suffocation. A choked up room poses a potential health risk and to provide healthy environment, the working place needs to be circulated with air or have more openings which aids in air circulation as seen in some of the offices or working place. This can be further achieved with the help of HVAC (heating, ventilation, and air conditioning) systems that is a requirement in all office buildings. With regards to human resource which also defines the level of health and safety at work, there be should seminars to emphasize on the health and safety at work because through these forums, employees obtain crucial information that helps them in observing safety and maintaining a healthy working environment. Seminars could be the place they get enlightened on the health and safety policies. Other measure not to be overlooked is organizing services such as gym, and retreats involving physical exercise activities of
Tuesday, October 8, 2019
The Greatest Impact on Western Civilization Essay
The Greatest Impact on Western Civilization - Essay Example In short, without the ideas that came from the Intellectual Revolution, there would be not much change in Europe and America, and revolutions for independence and efforts for the development of commerce and industry would not have been possible. The Intellectual Revolution was actually brought about by a deluge of scientific ideas that created an impact ââ¬Å"on the way people live and thinkâ⬠and thus changed their ââ¬Å"view of the nature of realityâ⬠(ââ¬Å"Chapter 23â⬠). Because of the scientific ideas brought about by the scientists of the Enlightenment like Newton, Copernicus and Pascal, ââ¬Å"it [was] no longer possible to maintain that the sun [revolved] about a motionless earth, or that there [were] four terrestrial elements: earth, air, fire, and waterâ⬠(ââ¬Å"Chapter 23â⬠). This implies that with the advent of the Scientific Revolution, people started assessing the validity of their beliefs through reason and stopped believing in superstition s. Moreover, perhaps the most important change was that people began to think and perhaps sought out the reasons for their own existence. Discoveries in the field of science like astronomy somehow also paved the way for people to make ââ¬Å"exact [observations and to refuse] to accept any conclusion that did not square with all the observed dataâ⬠(ââ¬Å"Chapter 23â⬠). ... This must have eventually led groups of people to evaluate their existence and position vis-a-vis a power hungry monarchy like that of France during the 18th century. Such revolutionary change in the way people thought would have indirectly led to the recognition of their rights as human beings by virtue of reason and thus eventually brought the French Revolution. The Intellectual Revolution also brought with it a new philosophy that perhaps awakened manââ¬â¢s sense of self. The political philosophy of John Locke, which was adopted by the constitutional monarchy of England, spread around Europe around this time and made those governed by absolute monarchy to rethink their positions and to consider the idea of having not an absolute king but three separate branches of government ââ¬â executive, legislative and judiciary (ââ¬Å"The Philosophiesâ⬠). Moreover, the philosophy of Voltaire taught the people that ââ¬Å"manââ¬â¢s desire to pursue oneââ¬â¢s happiness [is] i nbornâ⬠(ââ¬Å"The Philosophiesâ⬠). Another philosopher, Montesquieu emphasized the legal system of each nation, and a great philosopher in the name of Jean Jacques Rosseau theorized that ââ¬Å"the society in the state of nature [is] the society with no class-distinctionsâ⬠(ââ¬Å"The Philosophiesâ⬠). This paralleled the Intellectual Revolution in America with Thomas Paine proclaiming the rights of man and the first 13 states finally declaring independence from the British. All this philosophy perhaps awakened in man a recognition of his innate right to freedom and, naturally, a desire to attain it at any cost. The philosophical aspect of the Intellectual Revolution thus helped to trigger the occurrence not only of the French Revolution but
Sunday, October 6, 2019
The effects of the educational assessment on the students life Essay
The effects of the educational assessment on the students life - Essay Example Assessments take different forms and range from simple but subjective judgments to complex standardized tests. Educational assessments have profound effects on the lives of students. This is because they often determine the chances that a student has to advance in academics and other aspects of life. This paper focuses on effects of educational assessments on the studentsââ¬â¢ life. In any learning institution, assessments form an integral part of the curriculum. They indicate how well the students understand academic aspects. Additionally, the results obtained after the assessments are used for different purposes such as education advancement, grading, seeking funds, and in placement or ranking of students. Depending on the purpose that the assessment was designed for, the effects of the outcomes affect students differently (Gibbs and Simpson 16-19; Mclnerney, Brown and Darmanegara 72-76). Every assessment is designed to serve a given purpose. Academic assessments are intended to determine the studentââ¬â¢s status regarding a given topic. There are numerous arguments on whether assessments reflect the intelligence of students. Traditionally, the role of teachers entailed teaching or instilling knowledge on the students. The students were supposed to concern themselves with learning whatever the teacher teaches. Assessment was considered a tool of evaluating how well the students had understood. The focus of the assessment was for judging the students (Mclnerney, Brown and Darmanegara 101-104). The effects of educational assessments on the students life is greatly determined by the purpose of the assessment. Learning institutions and instructors use assessments for varying purposes. Being able to determine the level of knowledge in students can be hard. Assessments are important in that they enable the instructors determine the level of knowledge a student possesses. Assessments are used in making educational decisions such as whether a student is qualifi ed to proceed to the next learning level. This is because the assessments are supposed to evaluate if the students have the capacity to understand courses given at each level. If students fail to prevail in a test, they may be barred from proceeding to the next academic level. Therefore, assessment affect the rate at which student complete a curriculum. Assessments for purposes like those that have been discussed above should be tailored appropriately to ensure that they are reliable and fair (Gibbs and Simpson 24-26). There is always competition for resources. Assessments are often used to determine the individuals who can benefit from such resources. Awards such as scholarships are often based on academic performances. For students who may not have enough finances and may want to apply for scholarships, assessments are crucial. They are often used by those awarding scholarships for selection purposes. In such cases, assessments may determine the chances of the students to further their academics (Gibbs and Simpson 24-26). Academic assessments may result in labeling of students as failures or achievers, depending on their scores. Since assessments are used to evaluate the level of knowledge in students, those students who fail to achieve the set pass mark are considered failures while those who prevail are considered successful. Being considered a failure or successful has effects on the students. When students fail,
Saturday, October 5, 2019
Nature and Causes of the Declining Political Participation in the Research Paper
Nature and Causes of the Declining Political Participation in the United States - Research Paper Example 2008). Ultimately, numerous people think that the government is not functioning in a useful way in society and fails to grant authority for the system they resist by taking part in it. A Brief History of U.S. Political Participation Historically, the United States has the lowest ranks of political participation, as determined by voter turnouts, of any leading industrial democracy. The United States is ranked below other highly industrialized democratic countries, excluding Switzerland, a country known for its steady electioneering and repudiation, until in recent times, to grant women suffrage rights, in cross-country turnout. G. Bingham Powell Jr. (1986 as cited in Crotty 1991), evaluating trends of political participation across 19 modern democratic countries, assumed that ââ¬Å"voter turnout in the United States is severely inhibited by its institutional conflictâ⬠¦ the U.S. was disadvantaged by voluntary registration, unevenly competitive electoral districts, and very weak l inkages (perceptual and organizational) between parties and social groupsâ⬠(pp. 25-26). Powell (1986 as cited in Crotty 1991) concludes that party system and institutional variables slow down turnout and registration processes, primary causes of the low ranking of the United States in terms of political participation compared to other countries. Robert W. Jackman, in a similar study of levels of political participation in 19 modern democratic nations, although opposing Powell over the function of the political traditions of a country in influencing the political participation rates, stresses the role of political institutions, such as electoral guidelines, political... Historically, the United States has the lowest ranks of political participation, as determined by voter turnouts, of any leading industrial democracy. The United States is ranked below other highly industrialized democratic countries, excluding Switzerland, a country known for its steady electioneering and repudiation, until in recent times, to grant women suffrage rights, in cross-country turnout. G. Bingham Powell Jr. (1986 as cited in Crotty 1991), evaluating trends of political participation across 19 modern democratic countries, assumed that ââ¬Å"voter turnout in the United States is severely inhibited by its institutional conflictâ⬠¦ the U.S. was disadvantaged by voluntary registration, unevenly competitive electoral districts, and very weak linkages (perceptual and organizational) between parties and social groupsâ⬠(pp. 25-26). Powell (1986 as cited in Crotty 1991) concludes that party system and institutional variables slow down turnout and registration processes, primary causes of the low ranking of the United States in terms of political participation compared to other countries. Robert W. Jackman, in a similar study of levels of political participation in 19 modern democratic nations, although opposing Powell over the function of the political traditions of a country in influencing the political participation rates, stresses the role of political institutions, such as electoral guidelines, political parties, and national electoral districts, in forming electorates (Ramakrishnan 2005).
Friday, October 4, 2019
Thomas Wolsey as the Key Figure in Church Essay
Thomas Wolsey as the Key Figure in Church - Essay Example Wolsey was very much a man in the right place at the right time. The new King was young, fun-loving and, truth be told, rather lazy. His conception of Kingship was embodied in all-action heroes like King Henry V rather than frugal administrators like his own father, Henry VII. Nevertheless, he was not prepared to leave the affairs of state in the hands of his father's great servants, whom he found (typically enough for a teenager) old, boring, and behind the times. Empson and Dudley, his father's hated tax collectors, were executed; Foxe and Warham were rapidly reaching retirement age and were encouraged out of court with a series of withering insults by Wolsey. By 1519, the Venetian ambassador, Giustinian, was summing up the situation well when he told Francis I of France `that King Henry devoted himself to pleasure and ease and left the cares of the State to the Cardinal'. Nevertheless, it cannot be denied that Wolsey made the most of the opportunities given to him. He had the grea t ability to gauge his audience, to flatter and to be entertaining. He had a `special gift of natural eloquence' (Cavendish) which the likes of Castiglione in the Book of the Courtier had stressed as being so important in the age of Renaissance diplomacy. Wolsey was a man who enjoyed the fine things of life. He was sociable, witty and convivial, a sponsor of musicians and artists. Polydore Vergil, the Tudor historian, gives us a glimpse into his tactics when he tells us that whenever the Cardinal wanted something from Henry, he `brought out some small present or other ... and while the King was admiring it intently, Wolsey would adroitly bring forward the project on which his mind was fixed'.
Thursday, October 3, 2019
Red Bulls Market Essay Example for Free
Red Bulls Market Essay A Bulls Market the marketing of Red Bull energy drink Red Bull, Austrias biggest export since Arnold Schwarzenegger, has methodically created and dominated the energy drink category much in the way players of the board game Risk would defeat their opponents. Dietrich Mateschitz, the owner of Red Bull International, created the highly caffeinated beverage in 1987. Five years later, the drink spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland. In 1997, Red Bull prepared to storm the U. S. market. Today, the slinky 8-3-OZ can has completed its invasion into nearly every cold box in the United States. (Ohio, Tennessee and the Dakotas are among the few states without it. ) In less than three years, Red Bull singlehandedly established and then lifted the booming energy drink category from a base of $12 million in (wholesale) dollar sales to $42 million in 1998 and $75 million in 1999, per Beverage Marketing Corp. Others soon followed, building energy drinks to a $130 million business. Now Coke (KMX) and Anheuser-Busch (180) are jumping in. Last year, Red Bulls market share stood at 65%, while the company reportedly pulled in a cool $1 billion in worldwide sales. Just how Red Bull managed to accomplish so much, so quickly has become the stuff of mythology Some have written off the product by calling it a flash in the pan or derisively note that its handlers got lucky. A closer investigation of the companys strategy however, reveals that luck had little to do with Red Bulls success. The companys consistent battle plan has been to open up a market by securing unusual distribution. When Red Bull initially set up camp in Santa Monica, Calif. , it piggybacked on established distributors. Typically distributors will deliver a number of brands; a Pepsi house will handle Pepsi, Diet Pepsi and Mountain Dew, and may even pick up a non-competing rival like Dr Pepper. Sales reps even greased the wheels by paying for their accounts promotional, advertising and sampling costs for three months. But as the drink caught on, the company began taking a more narrow approach. Now, a Red Bull sales rep will contact a small distributor and insist that he or she sell only Red Bull. Otherwise, Red Bull will set up a warehouse and hire kids to load up the vans and deliver product. These start-up distributors can focus their entire energies on getting Red Bull fully stocked in stores with prominent shelf placement. They generally break even within three months and are profitable within six. They buy direct from Red Bull. Theres enough margin and volume to make it work, said one Northeastern distributor. I wish theyd give it to me, but they have the kids with the vans doing it. Im looking forward to getting Snapples Venom [a new energy drink launching June 15] so I can compete with them. Next, the sales team visits key on-premise accounts: hot clubs and trendy bars. When owners begin buying a few cases, they receive a Red Bull branded cooler and other POP items. Thats when we start doing business officially, said Markus Pichler, evp-strategic planning, Red Bull North America. We go to on-premise accounts [vs. retailers] first, because the product gets a lot of visi bility and attention. It goes faster to deal with individual accounts, not big chains and their authorization process. Plus, on-premise provides fertile ground for new drink trends. In clubs, people are open to new things, said Pichler. The most important thing about [Red Bull] is, its working. If you had a tough week and want to dance, the product works. Perhaps a bit too well. Fueling Red Bulls growth is a mystique created by outlandish rumors about its contents: it is liquid Viagra; its secret ingredient is bulls testicles; someone overdosed from the drink because it has drugs in it. (The company shoots down these and other myths in an FAQ section on RedBull. com. Pichler wouldnt talk about Red Bulls natural fit with the speed crowd that frequents raves, taking designer drugs to stay awake for days at a time. Nor does the company endorse the mixing of Red Bull with vodka, Jagermeister or tequila-a ubiquitous bar call whose roots can be traced to Europe. From a sales perspective, Pichler acknowledged, [the mixability] is a nice side effect. Theres more to the guerrilla strategy than building buzz at clubs. Sales teams will open off-premise accounts at convenience stores near colleges, gyms, health-food stores and supermarkets. The company has divided the U. S. into eight decentralized sales units, each of which is handled on a city-by-city basis. One regional office in New York, for example, services Maryland, New Jersey Pennsylvania and Virginia. The Boston office handles the New England states and upstate New York. Each unit is responsible for creating distribution, making sales calls and developing targeted marketing plans. The mission: to find out where the target demo (men and women age 16-29) hangs out and what interests them. Its their job to get the message out to the right clubs and at the right events. While Red Bull relies heavily on bars and night clubs for its sampling events, alternative sports have also proven to be a successful product-trial arena. The company underwrites a number of extreme sports competitions and sponsors about three dozen alterna-athletes. Events include the Red Bull Huckfest, a ski and snowboard freestyle competition held in January in Snowbird, Utah; and the Red Bull Flugtag (German for flying day),premiering in the U. S. this fall. At the latter event, amateur pilots will create exotic flying machines and attempt to soar off the Santa Monica pier. The brand also employs teams of consumer educators, who roam the streets and dangle free samples. With California as its stronghold, Red Bull made its way into Oregon, Settle, Texas and ski resorts in Colorado. It next moved into the Midwest, targeting urban markets like Chicago and its environs. Soon it showed up on the East Coast in Miami and New York. (The Big Apple had a head start: Europe leaked the beverage into the city) Newer markets include the Carolinas, Virginia and Washington, D. C. In the antithesis of any majors marketing plan, Red Bull buys traditional advertising last. Only when a market is deemed mature does the company begin a media push. The idea is to reinforce, not introduce, the brand. Media is not a tool that we use to establish the market, said vp-marketing David Rohdy. It is a critical part. Its just later in the development. Current ads, titled Red Bull gives you wings, focus around an animated bull character. The initial spot is set in the Renaissance era, where an artist is telling the man who commissioned his painting that he has created the perfect piece of art: Red Bull. Itll give you wings, he said. Indeed, in another ad, an energized bull is shown leaping over a city. The ads have begun airing during late-night TV in New York, and radio programs including The Howard Stern Show. A Santa Monica-based shop, Lunch, handles ads and POP materials for the entire U. S. Red Bull typically creates two new TV spots a year and runs them in mature markets. The brand spent $100 million in the U. S. last year, according to the company Measured media spending was only $18. 9 million last year, up from $9 million in 1999, per Competitive Media Reporting. Red Bulls runaway popularity had given it easy entree into mass merchandisers. It is currently the No. 1 product in Store24, where it is now a bigger seller than beer, milk, water and soda. 7-Eleven is experiencing similar results. We have seen double-digit growth [in the non-carbonated segment]. Red Bull tops the list big time, said Jim Jackson, category manager for non-carbonated beverages at 7-Eleven, Dallas. [Their success is due to] their single-product focus, major advertising dollars and distribution. They create demand before they even get it to retail. The picture may yet change, as Red Bull is now facing more than a dozen imitators, most notably Cokes KMX and A-Bs 180. Knockoffs they may be, but distributors say they have been moving extremely well. Weve done a lot of the dirty work for them, Rohdy said. Pichler was a bit more engaging. Were a fan of competition. Its a positive for us, he said. It validates the energy drink category. Red Bull has already experienced the c opycat phenomenon overseas. The company doesnt appear to be concerned, however, having hit the $1 billion worldwide sales mark. Besides, observers have said the also-rans dont have a prayer. Red Bull seems to have a cooler in every bar in every city. The sales force, thats all they do, said one new age beverage executive. The big guys will not put that much energy into it and will lose interest when they dont make any headway. After conquering the U. S. , the Red Bull army plans to move on. It is currently making headway in Brazil and South Africa, though South America and Africa as a whole remain largely untapped. If history repeats itself, it wont be long before everyone on the planet gets their wings.
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