Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing Strategy - Essay Example8), Hersheys marketing strategy has been predicated on consistently superior product quality, intensive distribution and best possible value in ground of price and weight (p. 207). With a vision to continuously provide premium quality confectionary goods to its customers, Hershey became the market loss leader with a market share of 29%.Hersheys selling and marketing organization is comprised of Hershey North America, Hershey internationalistic and world(prenominal) marketing groups. Hershey International markets its products worldwide and has responsibility for pursuing growth in other countries focussing mainly in Asian growing markets like India and China. The global marketing group is responsible for create global brands, developing transformational growth platforms, brand positioning and pricing strategies.Hershey has been approaching various methods in pronounce to gain competitive advantages on its counterparts like MARS, Cadbury and Nes tle. It has been operating business worldwide with various strategies that seconded them to be healthful in most markets like India. Taylor (1997) emphasized that Hershey had been using a range of strategies to penetrate the international confectionary markets and it had eternally relied heavily on direct exports to smaller markets and had participated in the processes of acquisitions, joint ventures, licensing agreements and strategic alliances of various kinds (p. 344).Acquisition of study market players has been considered to be an effective strategy in order to gain access in to global market. Accessing in to a global market like confectionary is extremely vulnerable, especially when the competition within the market is fierce, the technological innovations put forward by companies are highly advanced and strategies are constantly fluctuating. But, done acquisition and mergers, the company can gain the advantages of easy access and effective marketing operations with the h elp of acquisitioned firms as they are well aware of the market