Strategic Management and Leadership Essay Example | Topics and Well Written Essays - 2750 words

Strategic Management and Leadership - Essay Example It generally involves an organization’s objectives, mission, and vision. Strategic management is a fragmentary process that controls and evaluates the business and industries in which the organization is involved (Koteen, 1997). Moreover, it assesses the strategy of the competitors in order to set the goals and objectives. On the other hand, strategic leadership offers vision and direction for the success and growth of an organization. In order to deal successfully with the change, each and every executive need the strategic tools and skills for both strategy implementation and strategy formulation. For the purpose of the study Sony Corporation has been selected. The study will explain and discuss the strategic reasons behind the success story of Sony Corporation. Sony Corporation is a Japanese multinational corporation headquartered in Tokyo, Japan. It is one of the leading manufacturer and supplier of electronic products for the professional and consumer market globally. Son y Corporation is a leading and successful business unit. It is the parent company of Sony Group (Chang, 2011). The organization is engaged in business practices through four operating segments, such as Electronics, Music, Motion Pictures and Financial Services. However, in order to achieve the objective of the study, key reasons behind the success of Sony Corporation have been highlighted. ... The organization has able to fulfill the narrow demand of modern people. The success of Sony Corporation can be measured through the introduction of a new innovative product and technology within the particular products (Trott, 2008). The product fame and achievements of Sony Corporation can be measured and estimated from the survey reports that are being extracted by the media houses. Sony Corporation has been ranked top 10 in the list of top 20 global brands. The relocation of electronic services has significantly raised the market of Sony Corporation by implementing its innovative strategies in business practices considering the global business area. People have also felt that the price range of Sony Corporation’s basic product is very much reasonable and the products are superior in quality. Several innovative electronic goods, such as Laptops, Mobiles, Walk-mans, TVs and many more are the successful products of Sony (Muhlbacher, Lehis and Dahringer, 2006). The quality of the products that are being manufactured by Sony Corporation is getting better and better in every year. More significantly, the innovative and creative product attributes of Sony is creating a huge brand awareness and large customer base in the global market place. Sony is one of the leading brands within this kind of product segment. As the price of the products is reasonable and the services are adequate enough, therefore, Sony Corporation gave the impression to retain its existing customers and acquire new upcoming potential customers with it. It helped the organization to maximize its business profit and stabilize the revenue of the organization. The corporation is implementing several new product and